Nibble Media were tasked with producing a smart and sleek new menu for Blacksticks restaurant. Our flawless new design remained in line with our client's brand personality to improve recognition and also ensured simplicity to catch the eye of the customer but avoid providing too much information at once.
Here is how we did it...
• We planned out the entire design of the menu to help achieve Blacksticks' goals, making sure every element was relevant to their brand and remained consistent.
• We designed each aspect of the menu including colour scheme, fonts and the layout. The menu's variation of black and white colouring separates the different parts of the menu and makes it easy for the customer to navigate, while it also makes it more visually appealing. We also made sure that their brand logo stood out and also inclued their social media profiles to continue their brand growth.
• We included QR codes for group bookings, festive menu etc to create a quick and easy way for customers to access parts of the client's website. This improves brand reputation and also increases sales as visitors are more likely to pursue something if it is as easy a opening their phone camera.
• We created all the copy for the menus including headings, dishes and their descriptions. Without photos, we needed to perfectly describe each dish and intrigue the customer in only a few words.
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