With three bank holidays in the past month and another fast approaching at the end of May, pubs, bars and restaurants have been busy. But this weekend may leave your business unusually quiet.
However, fear not! This week is one of the most highly anticipated in the UK as we host the 2023 Eurovision Song Contest. While many will watch the final on TV, you can benefit from Eurovision by following these tips to turn your weekend around.
With the upcoming weekend likely to see a surge in delivery and takeaway orders, it's a smart move to tap into the excitement. If your regular patrons are opting to stay in and have food delivered, why not bring the restaurant experience to them? As long as you can deliver hot food promptly with a friendly smile, it's a no-brainer to take advantage of this opportunity!
You could provide your own delivery service, with your employees delivering the food directly to customers' doors, ensuring prompt service and a personalised touch. Alternatively, you could partner with popular food delivery platforms like Deliveroo, Just Eat, and Uber Eats, which can expose your menu to hundreds of new potential customers and help grow your audience for future weekends. Additionally, offering a Click & Collect service can be a convenient option for local customers, providing the quickest service and saving on delivery costs.
Why not embrace the party instead of trying to work around it? If you have multiple TV screens for airing various football matches, you're already set up! Alternatively, you could consider buying or borrowing a projector and promote your own Eurovision party this weekend. The final is a perfect excuse to decorate your establishment, introduce exciting new deals and invite Eurovision enthusiasts for a lively watch party that guarantees a buzzing night filled with food, drink and song.
Whether you offer free admission or sell tickets, you're highly likely to attract a full house to your pub or bar and continue your streak of successful weekends worth celebrating.
Whether you decide to show Eurovision or not, offering themed food and drinks is a great way to attract customers on Saturday. You can even extend the promotion across the whole weekend and capitalise on the excitement from Friday to Sunday. So, what kind of dishes can you serve up?
Think Swedish meatballs, patatas bravas, coronation chicken sandwiches, schnitzel and moussaka. For drinks, consider adding Aperol Spritz, Pimm's, beers and a variety of wines to your menu. Don't forget to include some sweet treats like macaroons, apple strudel, trifle, croissants and churros. With so many delicious ideas to choose from, your themed menu is sure to catch the eye of anyone looking for a tasty bite or a refreshing cocktail!
Why settle for just one option when you can have them all? With this weekend guaranteed to be a busy one, it's worth going all out and hosting a Eurovision party with mouth-watering options and take advantage of many more potential new customers looking online for the convenience of delivery via the likes of Deliveroo.
Transform your Saturday evening from a slow and quiet night to a fun-filled, action-packed day where both new and regular customers can enjoy your services. If you haven't already considered these options, don't worry! You still have time to spruce up your establishment with some flags and balloons and cheer on Mae Muller. Don't miss out on the opportunity to make this weekend a memorable one for your customers!